The Lifecycle of a Typical New Product Announcement

Todd Hoff's picture

Look at enough new product announcements and there appears to be pattern. The same sorts of articles are posted on every product. So why not jump ahead of the curve? When a new product comes out see which of the following you want to sign up for:

  • Rumor of X's Imminent Release. Oh Joy!
  • X Has Just Launched! Live blogging now.
  • How X Will Change Everything
  • The Real Reason Behind X
  • X First Impressions
  • Warning: X has Serious Issues (performance, security, privacy, crash, design, licensing, etc)
  • X Who Wins and Who Looses
  • X FAIL
  • Why X Sucks
  • X is Better Than Everything Before and After Forever
  • Why Y is Really Better than X
  • The Story Behind Project X
  • X Will Get These New Features Eventually
  • Company Y Announces Support for X
  • Indepth Review of X Here First
  • X Looks Good But Not Yet Ready
  • What X Means for the Plans of Company Y
  • How You Can Make Old Product Z Work Like X Now
  • X Over Hyped and Under Performs
  • X is Now Bigger than Product Y
  • Why Did We Ever Care About X in the First Place?
  • I Wasted an Hour of My Life Using X
  • X: The Video
  • What X Means for the Future of Humanity
  • Tips for Using X